BBH's Asia chairman frets that content marketing is based on a fundamental fallacy about attention, but also sees a potential six-second solution.
The author reasons why the passionate stand a greater chance of business success
Have you ever heard the adage that you can't have anything fast, cheap and good but rather must pick two? Nonsense, at least when it comes to advertising, according to the author
From India, BBDO’s ‘Shavesutra’ is runner-up for top prize; Ogilvy, Leo Burnett and BBH ‘highly commended’
160 case studies compete this year for the cash prize, awarded for 'the most insightful marketing strategy in the region'
The industry’s over-reliance on testing methodologies to gauge the effectiveness of campaigns is resulting in undifferentiated work, BBH chairman Charles Wigley has warned
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