The results of Champions League 2012 finals might have left a few football fanatics high and dry, but this Nike advert released for the championship won't
Bayern Munich take on Chelsea at the Allianz Arena in Munich
With only five days left before the end of the transfer window, most teams seam to have completed their summer deals and brought in the players they wanted.
Rediffusion Y&R's Delhi office has conceptualised a set of new TVCs for the Airtel Champions League, to be held in South Africa. For the T20 tournament, starting on the 10th of September, Airtel's new campaign is a call to action to identify the most ardent fan for the Chennai Super Kings, Mumbai Indians and Bengaluru's Royal Challengers. Interested fans need to upload the wackiest videos in order win an all-expense paid trip to South Africa.
This week, as the Champions League T20 gets underway, Storyboard gets industry reactions to an untried and untested format.The war between telecom brands continues - it's all about price!All this and a lots of news and views, only on Storyboard at 8:30 am and 2:30 pm on Saturday, 11:30 am on Sunday and 7:30pm on Tuesdays, on CNBC TV18.
We've seen this happen before. We're seeing this happen now. We'll see it happen again. Marketers and media planners putting all their eggs in one basket -- cricket. With India's survival in the Champions Trophy most unlikely, audiences will drop immediately after the fate is 'officially' known. And those brands who had counted on these audiences to recieve their messages and buy their goods and services are up the creek without a paddle. I've written about this before, and I do it again here.
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