Blog: Gajraj Rao, Sobhita Dhulipala, Jim Sarbh and Bhumi Pednekar: Are celebrity endorsements getting more democratic?
The author believes that as more brands succeed with off-beat choices, brands too to will hopefully look to experiment beyond the biggies.
Beginning today we kick off a five part series that celebrates celebrity led advertising over 250 years
In a bid to get closer to the youth, Virgin Mobile has announced actors Ranbir Kapoor and Genelia D'Souza as brand ambassadors for India. In addition to this announcement, Virgin Mobile has also rolled out its GSM services in the country, starting with the southern circles. Virgin Mobile claims it has entered the GSM market with the objective of helping youth leverage and use the power of their network of friends.
If Hrithik Roshan dances in every TV commercial that he does, will that reduce brand recall? Possibly it will.Does having multiple celebrities for a single brand dilute the association? Sure it does.Do consumers feel that too many products are being promoted by celebrities in India? Yes, they are.These are just some of the findings and conclusions from 'Food For Thought', a celebrity 'sensor' report released by Mediaedge:cia's (MEC) consumer insight and ROI division MEC MediaLab.
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