capital

Apollo Tyres back on air after three years

Apollo Tyres' new TVC for its tubeless radials for passenger cars romanticises the road and highlights the traveller's relationship with it. The campaign has been developed by the agency Capital Advertising and was shot in forests, hills and scrubland that surround Capetown, South Africa. The commercial begins with a man standing on a cliff overlooking the sea, and alongside at the the winding hill he is supposed to travel. As the viewer sees him in other locations and moments through the ad, the voiceover says: "When you are in love, she will give you a high.