Sunil Sachdeva and Prasad Subramaniam will take Joint Chairmanship of Publicis Capital and Hemant Misra will be the CEO.
Apollo Tyres' new TVC for its tubeless radials for passenger cars romanticises the road and highlights the traveller's relationship with it. The campaign has been developed by the agency Capital Advertising and was shot in forests, hills and scrubland that surround Capetown, South Africa. The commercial begins with a man standing on a cliff overlooking the sea, and alongside at the the winding hill he is supposed to travel. As the viewer sees him in other locations and moments through the ad, the voiceover says: "When you are in love, she will give you a high.
Maruti Suzuki has appointed Hakuhodo Percept as its creative agency for its much awaited launch for the year 2008 – the A-Star. Maruti Suzuki had called for an extensive multi agency pitch that saw agencies such as Hakuhodo Percept, Grey, Lowe, Capital, Dentsu, Euro RSCG and Publicis participate. The A-Star is the first global car that has been designed by Indian designers for Suzuki Motor Corporation.
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