India ranks fifth in the list of countries that have sent the most number of entries to Cannes Lions 2010. Put together, Indian agencies have sent a total of 1076 entries, higher than last year's count of 982 entries.These entries are spread across Press (244), Film (58), Outdoor (266), Radio (35), Cyber (33), Direct (105), Media (98), Promo (103), Titanium (4), Design (89), PR (12), Film craft (29).USA leads the list with 3370 entries, followed by Brazil (2115), Germany (1891), UK (1680) and India.
"Cannes is what you make of it,” that’s a common refrain that one is bound to hear about the week long Cannes Lions festival.There’s networking, seminars, workshops, awards, campaign showcases, parties (decidedly lower on the priority list, given the sentiment in the last few years) and Gutter Bar, of course. We spoke to industry professionals to understand their motivations for being in the south of France this year.
There's help at hand for those adlanders who are not being sponsored by their agencies to visit Cannes Lions this year.
The 57th Cannes Lions International Advertising Festival has named Mark Zuckerberg (25), founder and CEO of Facebook as the Media Person of the Year. The award aims to honour a prominent personality who is an influential figure in the development of today's media landscape, ultimately playing an integral part in shaping the future of the advertising industry.
Sajan Raj Kurup, chairman and chief creative officer, Creativeland Asia will be judging the outdoor category at the 57th Cannes Lions Advertising festival this year.
Following industry feedback, Cannes Lions has reviewed the eligibility criteria for its new Independent Agency of The Year Award.In the reviewed criteria, to be eligible for the award, an independent agency will be defined as an agency that is owned by its management or independent shareholders and is not associated with any holding company or listed entity.
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