The global CSO of MEC underlined on how important the work of media agencies is
WATCH the ad film created by Sid Lee Paris here
The global CEO of Wunderman tells Campaign India that the ‘high growth’ markets bring in a fifth of the 8,000 people-strong network’s revenues today. By 2020, this would be 30 pc, driven by technology. Excerpts:
The executive creative director at Cheil HQ tells Raahil Chopra about the future of 30-second spots, technology, Samsung, acquisitions and more.
The worldwide CEO at The Brand Union spent a year in Maharani Bagh straight out of college. Now with a global purview, he explains where ‘emerged’ market(s) stand, need for a programmed process, and more. Excerpts:
‘Don’t confuse the advertising world with the real world’, said the CCO of DDB, in an inspiring Master Class at this year’s Cannes Lions International Festival of Creativity. Excerpts:
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