cannes
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Cannes Contenders: FCB India’s playbook spans railways to rhetoric
Ticket lotteries, textbook tweaks and name-based giveaways—its entries push creative problem-solving into territory where strategy meets social engineering.
John Wren: ‘Calculated risk makes you stronger’
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Omnicom’s John Wren.
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Cannes Contenders: Purpose meets punchline in Wondrlab’s 2025 playbook
From billing rainbow-riding brands to remixing rap with sign language and vaccinating dogs during a festival—Wondrlab’s entries push purpose past PR.
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Cannes Contenders: Culture jams and cover-ups mark DDB Mudra Group’s 2025 line-up
From gaming marriages to fake Flipkart wins, DDB Mudra’s Cannes submissions tap into cultural discomfort, digital intimacy, and Gen Z’s parental problem.
Cannes Contenders: Data, darr, and a dash of disruption
From flight delays to early periods, Leo India’s Cannes 2025 entries turn uncomfortable truths into clever creative—and measurable utility.
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Cannes Contenders: Dentsu bets on purpose-led tech
From breast exams with hot water bottles to drones at Kumbh, the agency’s 2025 entries merge empathy, tech and bold ambition.
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