Jul 08, 2024

How a toilet joke got two interns their first Cannes Lions

Nidhi Shah and Rag Brahmbhatt were pleasantly astonished that their work for Macrogol Hexal tickled the funny bones of jurors judging entries for the ‘Audio and Radio Lions’ category.

Jul 05, 2024

The Croisette versus Wall Street: How to put a greater financial value on creativity

Why doesn't creative excellence at Cannes lead to greater investor interest?

Jul 03, 2024

Why my Cannes debut was a mind-sharpening experience

Shikha Davessar, EVP and head of client business at 22feet Tribal Worldwide, believes Cannes 2024 highlighted the need for teamwork in creativity to craft powerful brand stories.

Jun 28, 2024

Creativity is the penultimate business truth for Leo Burnett's Amitesh Rao

Winning five Lions at Cannes showcases the agency's tilt to forward-thinking creative solutions and its commitment to produce impactful work that truly makes a difference.

Jun 28, 2024

Was WPP right to give Elon Musk a platform at Cannes Lions?

Elon Musk’s presence at Cannes Lions sparked debate along the Croisette and across adland.

Jun 19, 2024

Cannes Lions 2024: India's winners

India finishes the festival with 18 metals, its lowest total in five years, with no Grand Prix and just two Gold.