Sigma’s India rollout follows its global debut in June 2025, aiming to simplify fragmented programmatic buying through data integration and AI-driven planning efficiency.
LATEST
Cheil SWA elevates Kumar Awanish to group CCO
In his expanded remit, Awanish will steer the agency toward becoming an AI-first organisation.
Audi India appoints Wondrlab as brand communications partner
The win follows a rigorous multi-agency pitch across various networks.
Sleep awareness rises; action still missing
World Sleep Day campaigns frame rest against India’s ambition and hustle, spotlighting how economic progress and chronic sleep loss now coexist.
India holds third spot in WARC Media 100
Mindshare Mumbai’s ‘Beauty Test Stops With Me’ for Dove tops global campaign rankings, signalling India’s rising influence in media-led creativity.
Pitch update: Ikea, Dyson, Heineken, Zoom Communications, Chinese Wok, and more
Campaign’s fortnightly round-up of adland’s latest account pitches, reviews and wins.
Insight gap, not budgets, holds brands back from marketing to women
Havas Creative India’s latest report in association with HerKey unveils how brands are (or aren’t) engaging India’s most influential consumer - women.
Are Indian platforms technologically ready for rapid AI detection?
Under the recently amended IT rules, social media platforms have to take down objectionable AI-generated materials within three hours; two hours in sensitive cases.
THE WORK
