Aug 07, 2020

Battle of the Brands: Byju’s vs Coursera

A weekly round up of the action in the social media space

Dec 13, 2019

Marquees 2019: Winners announced

Sector winners include Maruti Suzuki, Bajaj Auto, Bharti Airtel, Samsung, HDFC Bank, Xiaomi, Maggi, Bru, Harpic, Clinic Plus and Amazon

Oct 21, 2019

Byju's awakens the inner student in Virat Kohli and Rohit Sharma

Watch the film conceptualised by Spring Marketing Capital here

Sep 23, 2019

Blog: The incongruity of cricket sponsorships

The author studies Amul and Byju's associations with the South African and Indian cricket team respectively

Jul 25, 2019

Byju's to take over team India's sponsorship

Oppo ends association three years before deal was to run out

Jul 08, 2019

Most advertised brand in the ICC World Cup is not the most recalled

Kamla Pasand has taken the highest number of ad insertions in the ICC World Cup so far, but its recall is much lower than brands that have taken half the number of spots