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Most advertised brand in the ICC World Cup is not the most recalled
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Jul 08, 2019
Prasad Sangameshwaran

Most advertised brand in the ICC World Cup is not the most recalled

Kamla Pasand has taken the highest number of ad insertions in the ICC World Cup so far, but its recall is much lower than brands that have taken half the number of spots

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Shah Rukh Khan tops ad recall in Cricket World Cup study
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Jul 01, 2019
Campaign India Team

Shah Rukh Khan tops ad recall in Cricket World Cup study

Indian cricket captain Virat Kohli's endorsement of Uber is at number two, while former skipper MS Dhoni's advertisement for Dream 11 follows in a survey by the Indian Institute of Human Brands

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