buxton
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4 days ago
CloudTV enters India’s CTV ad market with Magnite tie-up as it eyes scaled monetisation
With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits and digital ad pie.
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Aug 27, 2024
Growing acceptance for ads on streaming platforms is win-win for all: Magnite’s Gavin Buxton
The sell-side advertising company’s managing director for Asia shares his insights with Campaign on navigating OTT and CTV complexities, leveraging live sports, and the future of ad-supported streaming in India.
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