business messaging

Apr 30, 2025

RCS muscles into India’s messaging game: Agencies can’t sit this out

With Apple poised to back RCS, richer brand conversations are no longer optional. Martech is ready; creativity and strategy must catch up.

Apr 23, 2025

Agencies share reels and business messaging case studies at Meta Marketing Summit

At the Summit, agencies share how AI, Reels and Business Messaging drive real business benefits for brands.

Sep 20, 2023

India leading the world in terms of how people and businesses have embraced messaging: Mark Zuckerberg

The Meta CEO announced a slew of new features that will help users facilitate interactions with businesses within a WhatsApp chat, at the company's annual 'Conversations' conference held in Mumbai