business communications

Apple and Google’s RCS deal: A messaging shake-up for marketers?
Mar 21, 2025
Nagesh Joshi

Apple and Google’s RCS deal: A messaging shake-up for marketers?

SOUNDING BOARD: As Apple and Google discuss a potential partnership for RCS, Campaign probes how it could impact business communications on messaging platforms in India.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Jab we ‘Met’ Shah Rukh Khan

3 Jab we ‘Met’ Shah Rukh Khan

GroupM to merge agency brands into single P&L

4 GroupM to merge agency brands into single P&L

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

5 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

JioStar launches influencer marketing platform JioStarverse

7 JioStar launches influencer marketing platform JioStarverse

GroupM restructures across Asia, Indonesia leadership impacted

8 GroupM restructures across Asia, Indonesia leadership impacted

India’s six-pack makes Cannes Lions shortlist jury cut

9 India’s six-pack makes Cannes Lions shortlist jury cut

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

10 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?