brand visibility
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62% of IPL viewers are interested in payment apps; only 9% in mouth fresheners: Report
While 21% of men recall auto ads, 17% of women recall food & snack ads in IPL 2025, according to a survey by CrispInsight and Kadence International.
From pitches to sixes: Brands launch ad blitz for IPL 2025
As Tata IPL 2025's fever grips Indian cricket fans, brands go all out crafting campaigns packed with bold themes, star-cast, action, and emotion.
AI-powered content can be a shortcut to marketing greatness
Kraftshala's co-founder how marketers can leverage AI tools to craft social media posts, automate scripts, and create captivating long-form content.
Moves and wins roundup: Week of 11 Nov
Our weekly news roundup includes the latest appointments and account wins from Whiteland Corporation, Remidio, Enormous, ThinkROI, Grand Hyatt Mumbai, VMO, LS Digital, Dot Media, Gozoop, VUI Live, Hashtag Orange, SIPP, 88 Pictures, National Rifle Association of India (NRAI), FCB Ulka, Think Design, Spicetree, greytHR, Arré Studio, Madison Loop, and more.
Moves and wins roundup: Week of 4 Nov
Our weekly news roundup includes the latest appointments and account-wins from Brandcom PR, Clarity Communication, NXTDIGITAL, AnyMind Group, Goldmine Advertising, 8Bit Creatives, ThinkROI, Promodome Communications, Brand Street Integrated, Anant Arora, Indranil Blah, Mana Projects, Rediffusion, Makani Creatives, Flags Communications, Sokrati, VWO, PR Professionals, Zeno Group, and more.
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