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Blog: Maruti turns 35; long live the '800'!
The author believes Maruti should acquire its first ever car sold in India and house the 800 at its factory or corporate office
Blog: Ayushmann Khurrana - 100 crores?! Badhai Ho! Coca Cola ho jaye!
The author explains the rise of the 'phenomenon' - as a brand and as an actor
Blog: PV Sindhu now next only to Virat Kohli
The author studies the new pecking order in brand endorsements for using sports stars
Blog: How brand Akshay Kumar is being strategised and sculpted so astutely
The author believes Akshay Kumar could be the first choice to replace Amitabh Bachchan in most brand endorsements
Blog: The Mary Meeker 2018 report skips India!
Is India in the danger of missing the digital bus? Or is it already going nowhere?
Blog: Shah Rukh Khan hard sells Dubai 2020. Will you be there?
The author looks back at previous 'World Expos' and lists his expectations from the upcoming one
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