The author looks back at the Turkish Airlines film featuring Kobe Bryant and Lionel Messi and points out learnings for clients and agencies in India that are using celebrity ambassadors
The shade offers the reassurance, confidence and connection that people may be searching for in an uncertain global milieu.
The author reflects on Sony Sab's move to the top of the GEC pile and states what has gone right for the channel
The author explains how brands can revoke nostalgia to revive brands
The author studies Amul and Byju's associations with the South African and Indian cricket team respectively
It was an excavator brand that scorched twitter earlier this week. Our blogger tracks the phenomenon
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