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Blog: 'Classic Blue' is the colour of 2020
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Jan 02, 2020

Blog: 'Classic Blue' is the colour of 2020

The shade offers the reassurance, confidence and connection that people may be searching for in an uncertain global milieu.

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Blog: Sony Sab emerges as India's number one GEC, parent Sony Entertainment comes next
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Nov 12, 2019

Blog: Sony Sab emerges as India's number one GEC, parent Sony Entertainment comes next

The author reflects on Sony Sab's move to the top of the GEC pile and states what has gone right for the channel

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Marketing chronicles: 'Gabbar ki asli pasand'
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Nov 07, 2019

Marketing chronicles: 'Gabbar ki asli pasand'

The author explains how brands can revoke nostalgia to revive brands

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Blog: The incongruity of cricket sponsorships
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Sep 23, 2019

Blog: The incongruity of cricket sponsorships

The author studies Amul and Byju's associations with the South African and Indian cricket team respectively

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#JCBKiKhudai scorches social media. But, why?
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May 31, 2019

#JCBKiKhudai scorches social media. But, why?

It was an excavator brand that scorched twitter earlier this week. Our blogger tracks the phenomenon

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Blog: Maruti turns 35; long live the '800'!
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Dec 17, 2018

Blog: Maruti turns 35; long live the '800'!

The author believes Maruti should acquire its first ever car sold in India and house the 800 at its factory or corporate office

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