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Blog: Trust the Japanese to celebrate amidst adversity
Hanabi or ‘fireworks’ organised to lift the mood of the nation during the pandemic
Blog: What Vivo's exit from the IPL actually means
The author discusses what are the implications of Vivo pulling out of the IPL
Blog: How IPL will get crowd frenzy into empty stadiums
With dates for the IPL confirmed, the author looks at how fans will be integrated within the UAE stadiums
Blog: Kobe Bryant – loveable hero of ‘the ad of the decade'
The author looks back at the Turkish Airlines film featuring Kobe Bryant and Lionel Messi and points out learnings for clients and agencies in India that are using celebrity ambassadors
Blog: 'Classic Blue' is the colour of 2020
The shade offers the reassurance, confidence and connection that people may be searching for in an uncertain global milieu.
Blog: Sony Sab emerges as India's number one GEC, parent Sony Entertainment comes next
The author reflects on Sony Sab's move to the top of the GEC pile and states what has gone right for the channel
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