Jan 28, 2020

Blog: Kobe Bryant – loveable hero of ‘the ad of the decade'

The author looks back at the Turkish Airlines film featuring Kobe Bryant and Lionel Messi and points out learnings for clients and agencies in India that are using celebrity ambassadors

Jan 02, 2020

Blog: 'Classic Blue' is the colour of 2020

The shade offers the reassurance, confidence and connection that people may be searching for in an uncertain global milieu.

Nov 12, 2019

Blog: Sony Sab emerges as India's number one GEC, parent Sony Entertainment comes next

The author reflects on Sony Sab's move to the top of the GEC pile and states what has gone right for the channel

Nov 07, 2019

Marketing chronicles: 'Gabbar ki asli pasand'

The author explains how brands can revoke nostalgia to revive brands

Sep 23, 2019

Blog: The incongruity of cricket sponsorships

The author studies Amul and Byju's associations with the South African and Indian cricket team respectively

May 31, 2019

#JCBKiKhudai scorches social media. But, why?

It was an excavator brand that scorched twitter earlier this week. Our blogger tracks the phenomenon