May 10, 2022

Blog: Himanshu Arora recounts his Goafest 2022 experience

Arora talks about productive meetings, an Abby, and lists some takeaways from his time in Goa last week

Jan 20, 2022

Opinion: Content marketing trends in 2022

The author shares five tips that can help marketers capitalise in the current market scenario

Aug 20, 2020

Blog: Trust the Japanese to celebrate amidst adversity

Hanabi or ‘fireworks’ organised to lift the mood of the nation during the pandemic

Aug 04, 2020

Blog: What Vivo's exit from the IPL actually means

The author discusses what are the implications of Vivo pulling out of the IPL

Jul 27, 2020

Blog: How IPL will get crowd frenzy into empty stadiums

With dates for the IPL confirmed, the author looks at how fans will be integrated within the UAE stadiums

Jan 28, 2020

Blog: Kobe Bryant – loveable hero of ‘the ad of the decade'

The author looks back at the Turkish Airlines film featuring Kobe Bryant and Lionel Messi and points out learnings for clients and agencies in India that are using celebrity ambassadors