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#JCBKiKhudai scorches social media. But, why?
It was an excavator brand that scorched twitter earlier this week. Our blogger tracks the phenomenon
Blog: Maruti turns 35; long live the '800'!
The author believes Maruti should acquire its first ever car sold in India and house the 800 at its factory or corporate office
Blog: Ayushmann Khurrana - 100 crores?! Badhai Ho! Coca Cola ho jaye!
The author explains the rise of the 'phenomenon' - as a brand and as an actor
Blog: PV Sindhu now next only to Virat Kohli
The author studies the new pecking order in brand endorsements for using sports stars
Blog: How brand Akshay Kumar is being strategised and sculpted so astutely
The author believes Akshay Kumar could be the first choice to replace Amitabh Bachchan in most brand endorsements
Blog: The Mary Meeker 2018 report skips India!
Is India in the danger of missing the digital bus? Or is it already going nowhere?
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1 Time for a reboot at GroupM, again?
