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Opinion: Content marketing trends in 2022
The author shares five tips that can help marketers capitalise in the current market scenario
Blog: Trust the Japanese to celebrate amidst adversity
Hanabi or ‘fireworks’ organised to lift the mood of the nation during the pandemic
Blog: What Vivo's exit from the IPL actually means
The author discusses what are the implications of Vivo pulling out of the IPL
Blog: How IPL will get crowd frenzy into empty stadiums
With dates for the IPL confirmed, the author looks at how fans will be integrated within the UAE stadiums
Blog: Kobe Bryant – loveable hero of ‘the ad of the decade'
The author looks back at the Turkish Airlines film featuring Kobe Bryant and Lionel Messi and points out learnings for clients and agencies in India that are using celebrity ambassadors
Blog: 'Classic Blue' is the colour of 2020
The shade offers the reassurance, confidence and connection that people may be searching for in an uncertain global milieu.
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