blog

Premium
Blog: Maruti turns 35; long live the '800'!
Premium
Dec 17, 2018

Blog: Maruti turns 35; long live the '800'!

The author believes Maruti should acquire its first ever car sold in India and house the 800 at its factory or corporate office

Premium
Blog: Ayushmann Khurrana - 100 crores?! Badhai Ho! Coca Cola ho jaye!
Premium
Nov 26, 2018

Blog: Ayushmann Khurrana - 100 crores?! Badhai Ho! Coca Cola ho jaye!

The author explains the rise of the 'phenomenon' - as a brand and as an actor

Premium
Blog: PV Sindhu now next only to Virat Kohli
Premium
Aug 27, 2018

Blog: PV Sindhu now next only to Virat Kohli

The author studies the new pecking order in brand endorsements for using sports stars

Premium
Blog: How brand Akshay Kumar is being strategised and sculpted so astutely
Premium
Aug 16, 2018

Blog: How brand Akshay Kumar is being strategised and sculpted so astutely

The author believes Akshay Kumar could be the first choice to replace Amitabh Bachchan in most brand endorsements

Premium
Blog: The Mary Meeker 2018 report skips India!
Premium
Jun 25, 2018

Blog: The Mary Meeker 2018 report skips India!

Is India in the danger of missing the digital bus? Or is it already going nowhere?

Premium
Blog: Shah Rukh Khan hard sells Dubai 2020. Will you be there?
Premium
May 15, 2018

Blog: Shah Rukh Khan hard sells Dubai 2020. Will you be there?

The author looks back at previous 'World Expos' and lists his expectations from the upcoming one