blog

Aug 20, 2020

Blog: Trust the Japanese to celebrate amidst adversity

Hanabi or ‘fireworks’ organised to lift the mood of the nation during the pandemic

Aug 04, 2020

Blog: What Vivo's exit from the IPL actually means

The author discusses what are the implications of Vivo pulling out of the IPL

Jul 27, 2020

Blog: How IPL will get crowd frenzy into empty stadiums

With dates for the IPL confirmed, the author looks at how fans will be integrated within the UAE stadiums

Jan 28, 2020

Blog: Kobe Bryant – loveable hero of ‘the ad of the decade'

The author looks back at the Turkish Airlines film featuring Kobe Bryant and Lionel Messi and points out learnings for clients and agencies in India that are using celebrity ambassadors

Jan 02, 2020

Blog: 'Classic Blue' is the colour of 2020

The shade offers the reassurance, confidence and connection that people may be searching for in an uncertain global milieu.

Nov 12, 2019

Blog: Sony Sab emerges as India's number one GEC, parent Sony Entertainment comes next

The author reflects on Sony Sab's move to the top of the GEC pile and states what has gone right for the channel