blackberry india
Paid app downloads increasing, says BlackBerry India
Q&A with Annie Mathew, director - alliances and business development, on the brand’s app strategy and trends in the space
‘BBM across platforms will get people back on BB’
With a brand ambassador and a bevy of offerings, Blackberry believes it is in with a fighting chance in a hyper competitive market. Ashish Gupta, director - marketing, Blackberry India, tells Raahil Chopra about the brand’s ambitions, the importance of the keypad, BBM on the iOS and android platforms, an upcoming social media campaign aimed at 18 to 24 year olds, and more.
Printweek India Conclave: "Print is liquid," says Josy Paul
Josy Paul, chairman and national creative director, BBDO India, talks about brands and campaigns in India that used print
BlackBerry's new manifesto: 'Action starts here'
WATCH the TVC created by BBDO India here
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