Q&A with Annie Mathew, director - alliances and business development, on the brand’s app strategy and trends in the space
With a brand ambassador and a bevy of offerings, Blackberry believes it is in with a fighting chance in a hyper competitive market. Ashish Gupta, director - marketing, Blackberry India, tells Raahil Chopra about the brand’s ambitions, the importance of the keypad, BBM on the iOS and android platforms, an upcoming social media campaign aimed at 18 to 24 year olds, and more.
Josy Paul, chairman and national creative director, BBDO India, talks about brands and campaigns in India that used print
WATCH the TVC created by BBDO India here
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