black friday

Nov 30, 2015

Anti-Black Friday marketing tactics: John Lewis, Aldi and Jeep shun one day discounting

Declaring yourself against Black Friday has become as much of a marketing tool as promoting price reductions, with Jeep, Aldi, Lidl and John Lewis all holding their noses at the retail event of the year.

Nov 27, 2014

Watch: 6 of the best Black Friday ads

A look at how brands are promoting their deals ahead of the shopping frenzy