black friday

Nov 28, 2025

The growing siren call of Black Friday

How an American holiday won the hearts of Indian consumers.

Nov 21, 2025

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Tata CLiQ Luxury’s new Black Friday campaign features Twinkle Khanna teaching a light-hearted guide to navigating seasonal shopping temptations.

Nov 30, 2015

Anti-Black Friday marketing tactics: John Lewis, Aldi and Jeep shun one day discounting

Declaring yourself against Black Friday has become as much of a marketing tool as promoting price reductions, with Jeep, Aldi, Lidl and John Lewis all holding their noses at the retail event of the year.

Nov 27, 2014

Watch: 6 of the best Black Friday ads

A look at how brands are promoting their deals ahead of the shopping frenzy

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