A Cannes Lions juror, Rao argues that gamification now shapes culture, education, employability and products—forcing agencies to rethink gaming communities beyond media buys and visibility metrics.
LATEST
We want to help India become the most innovative nation in the world: Rajan Anandan
Peak XV’s managing director on startups, India’s vast potential in AI, institutional investing, and why failure is a better teacher than success
Advertising legend Piyush Pandey posthumously conferred with Padma Bhushan
The award recognised his transformative contribution to commercial advertising, public communication, and nation-building campaigns.
LinkedIn expands ad transparency with DoubleVerify measurement
Advertisers can now gain independent verification of viewability, invalid traffic, brand suitability and geo accuracy across the LinkedIn Audience Network.
FIFA World Cup: How Verizon, TikTok and Home Depot are bringing fans pitchside
The 2026 World Cup promises record-breaking crowds — and historic ticket costs — but sponsors are leveraging digital creators and exclusive activations to get consumers closer to the action.
The Swatch x AP queues were never about the watch
Audemars Piguet is betting that proximity to the dream will recruit the next generation of dreamers rather than retiring them at an affordable price point. Will that bet rewrite the luxury brand playbook?
APAC consumers more open to using AI-assisted purchasing: report
The Adobe AI & Digital Trends 2026 report also says India is most comfortable with AI agent interactions, Singapore is more cautious, while ANZ leads at identifying high-value use cases.
Apple’s Eddy Cue named Cannes Lions 2026 Entertainment Person of the Year
The senior vice-president of services and health will be honoured for shaping the future of entertainment through ground-breaking storytelling and innovation.
THE WORK
PARTNER CONTENT
Podcasts
