As AI reshapes marketing, NP Digital’s co-founder maintains that disciplined experimentation, not hype, emerges as the clearest path to measurable growth and sustained competitive advantage.
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A TL;DR of The Trade Desk fallout with Dentsu, WPP and Publicis
In the past month, the media buying platform has experienced significant friction with three of the ‘Big 5’ advertising holding companies.
IBM and Ogilvy end 32-year creative partnership
The WPP-owned agency has been the technology brand’s creative AOR since 1994.
Qatar Airways launches global creative review
McCann UK is the incumbent.
Omnicom Media promotes Ellen Griffin to global brand president
Griffin succeeds George Manas, who has been promoted to chief growth and solutions officer of Omnicom.
Ray-Ban owner consolidates global media duties into Publicis Groupe
WPP Media and Publicis Groupe managed the majority of media duties before the consolidation, Campaign understands.
Oscars roundup: Watch cinematic spots from Disney, Panera, Coinbase and more
Brands celebrated the film industry’s biggest night by creating some award-worthy spots of their own.
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