CMO Sapna Desai says AI tools are now common; sharper thinking and cultural nuance will increasingly define brand differentiation.
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AI isn’t replacing us. It’s convincing us we can replace each other
Used properly, AI doesn’t replace expertise, it amplifies it.
ManipalCigna bets on cultural intelligence over AI sameness
CMO Sapna Desai says AI tools are now common; sharper thinking and cultural nuance will increasingly define brand differentiation.
Prasoon Joshi appointed chairman of Prasar Bharati
Before taking over the Prasar Bharati role, Joshi served as chairperson of Central Board of Film Certification since August 2017
Neeraj Thakur takes charge of Outlook India as editor, following Chinki Sinha’s exit
Prachi Khanna is elevated to chief content officer across Outlook India and Outlook Business, while Deepsekhar Chaudhary becomes Outlook Business' managing editor.
Roblox India appoints Sunil Rao as MD
Rao was previously part of the leadership team at Amazon Web Services (AWS), where he led strategy and corporate business development across the Asia-Pacific region.
AI turns CMOs into chief growth officers: Forrester
Forrester says AI usage is pushing CMOs closer to commercial targets, with growth and revenue now squarely in their remit.
Omnicom Q1 earnings climb 12% following IPG acquisition
Integrated media contributed to 51.5% of the total revenue for its core operations, followed by advertising (16.8%), PR (11.7%), experiential and other (10.4%), and health (9.5%).
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