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Jul 29, 2025

PR retainers face reboot as clients demand proof

As startup founders want business outcomes, not media impressions, PR Ways’ founder explains why this is forcing PR agencies to rethink value, pricing, and performance models.

Nov 19, 2024

Logi5 launches in India, taps into location-based advertising opportunities

While its launch advances targeted advertising in India, the adtech platform’s success hinges on delivering value amid competition and regulatory challenges.