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I-Com Data Creativity Awards: Mindshare India (two), BARC bag wins
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May 15, 2019

I-Com Data Creativity Awards: Mindshare India (two), BARC bag wins

Winners were announced on 14 May in Malaga

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Blog: Dangal TV, who? Presenting India’s Number 1 TV Channel!
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Apr 09, 2019

Blog: Dangal TV, who? Presenting India’s Number 1 TV Channel!

Media measurement firm, BARC has released the viewership data publicly after a gap of seven weeks, after the new TRAI tariff order implementation came into force.

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Media 360 India: Measurement of media - sample to census?
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Apr 01, 2019

Media 360 India: Measurement of media - sample to census?

Romil Ramgarhia, MA Parthasarathy, Vikas Khanchandani and Vivek Bhargava discuss the pros and cons, data privacy and more...

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Punit Goenka named chairman of BARC India
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Jan 30, 2019

Punit Goenka named chairman of BARC India

Takes over from Nakul Chopra

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Campaign Video: The festival of advertising
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Oct 31, 2018

Campaign Video: The festival of advertising

A study by media measurement firm, BARC India, throws light on broad advertising trends during the festival months

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Dish TV to provide audience measurement data
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Mar 05, 2018

Dish TV to provide audience measurement data

The DTH operator has deployed around three million hybrid set top boxes in the market so far and will activate the return path data technology soon

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