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I-Com Data Creativity Awards: Mindshare India (two), BARC bag wins
Winners were announced on 14 May in Malaga
Blog: Dangal TV, who? Presenting India’s Number 1 TV Channel!
Media measurement firm, BARC has released the viewership data publicly after a gap of seven weeks, after the new TRAI tariff order implementation came into force.
Media 360 India: Measurement of media - sample to census?
Romil Ramgarhia, MA Parthasarathy, Vikas Khanchandani and Vivek Bhargava discuss the pros and cons, data privacy and more...
Campaign Video: The festival of advertising
A study by media measurement firm, BARC India, throws light on broad advertising trends during the festival months
Dish TV to provide audience measurement data
The DTH operator has deployed around three million hybrid set top boxes in the market so far and will activate the return path data technology soon
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