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Media fragmentation: The unfair opportunity marketers are missing out on
What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.
Zee Media Corporation reunites with BARC
The media company had pulled out of the television measurement system in 2022
Aim to build a brand voice of news and not noise: Smriti Mehra
The CEO of business news, Network18, media and investments, shares insights on the effects of news ratings on the channel, its marketing strategy and more...
Q1 2,022 registers 443 million seconds of ad volumes
Registers a 20% increase in ad volumes over Q1 2020
NBF baffled by BARC's delay on resuming ratings for news channels
Releases statement expressing repercussions of news genre ratings blackout period to BARC
Without viewership data, can news channels score during the elections?
Experts share the highs and lows of the news channel rating hiatus, opinions on state elections advertising momentum, and the potency of data
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