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Rebranding icons for Generation Alpha
Young consumers expect brands, even iconic legacy ones, to be fresh and inclusive. But before you update for a new generation, here are a few guidelines to keep in mind.
AI ads and the uncanny valley problem
For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.
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Safe is passé, risk-taking is in
A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.
Kinder to launch Indian-flavoured treats to entice young adult consumers
Amedeo Aragona, regional marketing head—Indian subcontinent at Kinder Brands tells Campaign that the Italian confectionary brand wants to capture this buyer cohort in what is now its largest market globally.
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Cannes Lions honours Mattel chairman and CEO Ynon Kreiz with ‘Entertainment person of the year’ award
Under his leadership, Mattel Films has announced 16 motion pictures in active development with major studio partners.
Opinion: Barbie turns 60! A great lesson in gender evolution
The author traces the evolution of Barbie
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