banking
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Kotak’s marketing shift: From Solitaire to scalability
Its marketing chief, Kedarswamy Ravangave, explains how products like Solitaire and campaigns like ‘Hausla’ signal BFSI’s pivot from eligibility to access.
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Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution
INSIDE THE AD: In a market obsessed with speed and cashback, Airtel Payments Bank’s latest campaign urges Indians to slow down—and bank smarter.
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Amex Ads is the latest player in commerce media
With ad spend set to explode in the sector, the payments brand launched its media network this week.
The CMO’s MO: Rishi Mathur reckons that digital offers better ROI
Canara HSBC Life Insurance’s CMO doubles down on digital, storytelling, and influencers to bust myths and build trust in insurance.
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SBI and HDFC Bank are India’s top newsmakers: Wizikey report
In a world where headlines shape perceptions, these banking titans amassed the highest volume of news published online.
Federal Bank portrays humane face of ‘perfection’
Watch the ad film conceptualised by Ogilvy & Mather here
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