Watch the film conceptualised by Bang In The Middle here
Campaign India checked in on the advertising industry that’s reeling from Covid-induced shrinking budgets, inconclusive pitches and a pitch process that lacks any formal ground rules
Ex-Grey ad folk reminisce about their time at the agency with Grey Group set to fold into AKQA
How much backlash is too much backlash before a business decides to withdraw a controversial piece of work?
The managing partner and CCO at Bang In The Middle strongly refutes claims made against him on two blogs and says this is probably an attempt by business rivals to defame him
In the news: Bang in the Middle, Grapes Digital, Prowl, Puma, The Muthoot Group
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