bajaj v

Dec 18, 2017

The year's 10 most questionable ads

Our listicle-based look back at the year in APAC marketing and communications continues, with the 10 APAC ads that made the worst impression.

Dec 29, 2016

Rewind 2016: Positioning and differentiation: The Bajaj way

The motorcycle major's MD Rajiv Bajaj explains the strategy behind the 'Invincible' new offering, V

Dec 05, 2016

Bajaj V takes 'Invincible Indians' philosophy further with stories to 'invoke pride everyday'

Watch stories from the series that have been conceptualised by Leo Burnett here

Oct 14, 2016

Bajaj V rouses patriotic spirit with Mahavir Chakra awardee

Watch the ad film conceptualised by Leo Burnett here

Feb 09, 2016

Campaign View: 'Hamara' Bajaj stays alive to an ‘Invincible’ opportunity

For taking an idea and making it this large, braveheart Bajaj Auto deserves to take a bow

Jan 26, 2016

Happy Republic Day: Bajaj keeps INS Vikrant alive, embeds metal from warship into upcoming 'V'

Idea conceived by Leo Burnett will come to life in the Bajaj V, due for launch on 1 February 2016