Aug 13, 2014

Bacardi creates graphic novel to showcase brand 'attitude'

Watch the campaign conceptualised by Citizen here

Nov 21, 2013

Bacardi celebrates 'untameable' spirit with global marketing campaign

Bacardi is rolling out a new marketing strategy, focusing on the brand's "irrepressible spirit" and its 150-year history going back to 19th Century Cuba.

Oct 13, 2012

Weekend fun: NH7 Weekender is back

The Delhi chapter of the music festival takes place this weekend, and we asked OML’s Vijay Nair and Bacardi’s Manish Seth about the festival this year

Dec 10, 2011

Adland’s rockstars

Shephali Bhatt speaks to the young breed of rockstars from adland who rocked the Black Rock Arena at Bacardi NH7 Weekender 2011. Watch out for these music maestros-to-be from BBH, CLA, Ogilvy, and more

Nov 18, 2011

Are GRPs the sole indicator of brand's ROI?

Heads of music channels discuss the significance of GRPs for their shows and its relevance for the advertisers from ROI perspective