You don’t always need the elusive big-budget TVC to narrate such stories. Why not a five-minute radio spot at the same budget of front page ads to tell a story of a guy whose life changed with a new hearing aid?
Watch the films conceptualised by RK Swamy BBDO
Watch the films that give you an insight into the lives of Ayushmann Khurrana and Radhika Apte
The author explains the rise of the 'phenomenon' - as a brand and as an actor
Watch the ad film conceptualised by McCann Worldgroup India here
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