LATEST

Building credibility in the proof era

Sport’s unique power lies in its ability to create belonging, but that can become a fragile thing to hold in an age where fans ask for receipts.

Aditya Birla Group and TOI-led consortium acquire RCB for $1.8bn

The deal highlights how the Indian Premier League (IPL) is evolving from a domestic corporate- and celebrity-led league into a magnet for global private equity and sports capital.

VML India appoints Kunal Roy as managing partner, Shekhar Khanna as CSO

Roy will lead the Mumbai office while Khanna will establish a strategic planning unit, the agency said.

WPP hikes Cindy Rose’s potential package to $14.66 million a year to close pay gap on rivals

WPP also found 'disparity' inside its own company as some US-based colleagues on executive committee earned more than CEO.

Ad:tech 2026: Why marketing is at the edge of change

One truth that emerged at the two-day conference is that the marketing's future will be shaped by a powerful interplay between AI-led efficiency and human-led intuition.

Indeed’s CMO on marketing through a tougher and selective hiring market

Mass layoffs, AI-flooded inboxes and a rival in LinkedIn that overtook them by revenue—Indeed global CMO James Whitemore tells Campaign Asia why this bruising jobs market is also the platform’s biggest opportunity, provided every dollar is spent on making better matches.

Beyond the heroine: Can Indian entertainment rewrite its own script?

In storytelling economies, representation shapes outcomes; without structural shifts behind the camera, on-screen gains risk remaining incremental and uneven.

See More

LATEST WORK

Actor Paresh Rawal puts price of medicine...

Truemeds taps everyday frugality and familiar sacrifices to question medicine pricing...

WATCH

THE WORK

See More

PARTNER CONTENT