authenticity

Cannes Lions 2014: Dheeraj Sinha’s blog: #UnFake
Jun 20, 2014
Dheeraj Sinha

Cannes Lions 2014: Dheeraj Sinha’s blog: #UnFake

‘Put-on is the biggest put-off here’, says the author, making the case for ‘planned spontaneity’ as against ‘rehearsed perfectness’

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