THE WORK: 'Sorento Black Pack Edition' for Kia by Innocean Australia.
Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.
Watch the campaigns by Y&R Lima and BMF Australia here
Watch a video of the activation conceptualised by Red Agency here
Alcohol is the new cigarette when it comes to sponsorship, says the author.
Durex Australia has developed Fundawear, underwear that it claims allows couples to touch each other over the internet for the first time. Watch the ad here.
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