australia
I see a Kia and I want to paint it black
THE WORK: 'Sorento Black Pack Edition' for Kia by Innocean Australia.
How adspend varies by medium across APAC markets: Warc
Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.
Monday Morning watch: A wake-up call with numbers, UN Women #FaceItTogether
Watch the campaigns by Y&R Lima and BMF Australia here
Cadbury sweetens Aussie palates with Facebook-powered vending machine
Watch a video of the activation conceptualised by Red Agency here
Will the rest of Asia follow Australia in giving up drink sponsors?
Alcohol is the new cigarette when it comes to sponsorship, says the author.
Durex creates 'touch-actuator' underwear for long-distance lovers
Durex Australia has developed Fundawear, underwear that it claims allows couples to touch each other over the internet for the first time. Watch the ad here.
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