audio marketing

Kempegowda International Airport hits the play button on sonic branding
Aug 29, 2025
Vinita Bhatia

Kempegowda International Airport hits the play button on sonic branding

It unveils Rhythm of BLR, a sonic identity adapted from Ricky Kej’s anthem, adding sound to brand strategy in transit hubs.

Opinion: All ears on you with the sound of your brand
Jul 04, 2022
Arjun Kolady

Opinion: All ears on you with the sound of your brand

The author shares how audio is an important factor in the marketing mix through relevant contextualisation

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