asiapacific

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WFA launches first Asia-Pacific office in Singapore
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Oct 18, 2012

WFA launches first Asia-Pacific office in Singapore

The office will be led by director of communications Will Gilroy, who has relocated from Brussels

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MARKETER PROFILE: Unilever's Rohit Jawa offers a lesson in simplicity
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Aug 27, 2012

MARKETER PROFILE: Unilever's Rohit Jawa offers a lesson in simplicity

Rohit Jawa, Unilever’s senior VP of global marketing, says that focus, rigour and connecting with consumers are the keys to marketing success.

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NEW BUSINESS LEAGUE APAC: See who tops the charts for May 2012
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Jun 08, 2012

NEW BUSINESS LEAGUE APAC: See who tops the charts for May 2012

ASIA-PACIFIC - O&M tops the creative league as Carat holds on to media pole and OMD climbs rankings.

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Asia-Pacific ad spend to grow 7.2 per cent in 2012: Zenith
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Dec 08, 2011

Asia-Pacific ad spend to grow 7.2 per cent in 2012: Zenith

The report added that Asia-Pacific’s contribution to total global ad expenditure will rise from 24.8 per cent in 2010, to 28 per cent in 2014

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Asia-Pacific leads the world in smartphone use: Google/Ipsos study
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Sep 02, 2011

Asia-Pacific leads the world in smartphone use: Google/Ipsos study

The report, Smartphone Research on Mobile Internet and Market Trends, spanned 30 markets globally and 11 markets in Asia-Pacific