arvind krishnan

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BookMyShow ropes in BBH to handle creative
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Apr 04, 2017

BookMyShow ropes in BBH to handle creative

Move made post 'discussions with other agencies'

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Uber warmly highlights role in nation's 'Move Forward' mode
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Sep 26, 2016

Uber warmly highlights role in nation's 'Move Forward' mode

Watch the film conceptualised by BBH India here

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Global viewpoint from Mumbai
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Mar 04, 2014

Global viewpoint from Mumbai

It might not be long before work that originates in India sets the agenda for other markets across the globe, argues the author, writing for Campaign UK

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Arvind Krishnan returns to BBH India, as MD
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Jul 25, 2013

Arvind Krishnan returns to BBH India, as MD

He was brand partner at BBH India, before he moved to BBH London in January 2012 as team director

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Are GRPs the sole indicator of brand's ROI?
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Nov 18, 2011

Are GRPs the sole indicator of brand's ROI?

Heads of music channels discuss the significance of GRPs for their shows and its relevance for the advertisers from ROI perspective