A series to end the decade - part twenty one
The account was won following a multi-agency pitch
Move made post 'discussions with other agencies'
Watch the film conceptualised by BBH India here
It might not be long before work that originates in India sets the agenda for other markets across the globe, argues the author, writing for Campaign UK
He was brand partner at BBH India, before he moved to BBH London in January 2012 as team director
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