arora
HRIPL’s do-or-dye marketing approach to mask India’s greying concerns
As urban consumers embrace bold shades, the FMCG company is betting on personalisation, affordability, and digital tools to get rural markets to join this colour brigade.
Social Panga launches The Viral Union to ace influencer marketing’s next big test
As brands demand clearer ROI and influencers pushing for fair pay, this new division from the integrated creative and digital marketing agency aims to redefine partnerships in India’s creator economy.
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Projects propel agency growth more than retainer clients
Projects-based association gives agencies the headroom to dream bigger and build good campaigns.
Social Panga and upGrad launch on-field digital marketing immersion program
The offline initiative helps participants to enhance their applied learning, interact with industry professionals and understand on-field challenges.
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