The author looks to decode effectiveness
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To celebrate the 4A's 100th anniversary, Campaign US compiled the top 10 spots that have helped make the world a better place. India is represented by P&G's 'Share the Load'
BBDO Mumbai third among ‘top creative agencies’; Lowe Lintas Mumbai is fifth, O&M Mumbai seventh
The global chief brand officer explained P&G’s road to raising the creative bar in his talk on 23 June
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