ariel
Winners of Agency of the Year 2025-South Asia announced
See the complete winner list for the South Asia region in the 2025 Agency of the Year awards.
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Does India need aspirational masculinity?
As Movember rounds out to a close, let's decode the evolution of modern masculinity through advertising.
Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours
BBDO won the coveted 'Agency of the Year', while Ariel won the 'Brand of the Year'
Ariel's latest #ShareTheLoad campaign is a reminder to couples to bolster the 'home team'
Conceptualised by BBDO, the film focuses on the mental load of household responsibilities that often go unnoticed.
Cannes Lions 2022: Creativity is the return gift of empathy – Josy Paul
The chairperson and CCO of BBDO India spoke about how creativity can drive meaningful action
Ariel's open letter to advertisers, media partners and content creators
The detergent brand is inviting other brands and organisations to #ShareTheLoad of gender representation
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