Jun 24, 2022

Cannes Lions 2022: Creativity is the return gift of empathy – Josy Paul

The chairperson and CCO of BBDO India spoke about how creativity can drive meaningful action

Apr 08, 2022

Ariel's open letter to advertisers, media partners and content creators

The detergent brand is inviting other brands and organisations to #ShareTheLoad of gender representation

Feb 13, 2022

Ariel asks men to regard women as coequals and #ShareTheLoad

Watch the film conceptualised by BBDO here

Mar 15, 2020

Wake up and #ShareTheLaundry, says Ariel in #ShareTheLoad 4.0

Watch the film conceptualised by BBDO India here

Nov 29, 2019

Opinion: Marketing effectiveness – the holy grail

The author looks to decode effectiveness

Jul 15, 2019

MMGB: World Cup 2019 campaigns

Watch the films here