Jul 30, 2015

Contract Advertising wins Truecaller's creative mandate

Caller identification and call block app seeks to reach a wider audience

Jul 27, 2015

Mindshare nets local e-com platform Grofers

Gurgaon-headquartered company, less than two years old, has expanded to cover over 10 cities

Jul 01, 2015

'Coupons and discounts will not make them stick'

Coffee Day Global's Bidisha Nagaraj on the brand's agenda, a new CRM system and 'enhancing' its app

Mar 10, 2015

Vodafone highlights ease of app and website use with Digital Assets campaign

Watch the ad films conceptualised by Ogilvy and Mather here

Jun 05, 2012

ABP group launches an iOS app - My Anandabazar

The app will target Bengali mobile internet consumers with live news, e-magazines, movies, cuisine videos, online radio, blogs and live TV streams

Mar 28, 2012

Nishad's Blog: Why I got yelled at and other stories that impact marketing

Nishad Ramachandran, vice president and head, iContract, on why marketers need to communicate seamlessly across many screens