A look back at the ideas that earned India recognition on advertising's biggest global stage.
LATEST
Pitch update: Adidas, IBM, Del Monte and more
Fortnightly round-up of adland’s latest account pitches, reviews and wins.
'Tadka today is not enough': Kantar's Soumya Mohanty
As media fragmentation and creator content reshape marketing, Mohanty explains why brands need stronger cultural insights, connected creative ecosystems and consistent storytelling to drive effectiveness in India.
Stagwell wins IBM creative account after ending 32-year partnership with Ogilvy
Stagwell agencies Code and Theory and Anomaly will begin work for the tech giant in August.
What FIFA reveals about India's attention economy
The traditional model of appointment viewing-where audiences gather around a television set for a live broadcast—is steadily giving way to a more fluid consumption experience.
Omnicom lands Adidas $559-million global media account
The network beat out WPP Media and Publicis following a competitive pitch in April.
Tata Sierra, Cadbury Dairy Milk, Tata AIG, Rapido are the biggest beneficiaries of IPL 2026
While these six brands stood out at the cricketing spectacle, as per the Ormax Trac20 research, their strategies were anything but identical.
Why Asia still struggles for recognition at Cannes
Cannes deserves credit for putting Asia on the agenda, the next step is making sure the work gets judged on its own terms.
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