anoop manohar
Aug 11, 2025
Financial decisions flip digital: Reels, chats, and creator trust
A Meta-Ipsos study reveals Instagram, WhatsApp, and creators now dominate India’s financial product journeys, reshaping marketing and purchase behaviours.
Jul 25, 2018
'We are targeting a set of 25 million consumers': Anoop Manohar, Coca-Cola
The head of the company's hydration, dairy and coffee brands speaks to us about the marketing efforts around Smartwater
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