anoop manohar

Financial decisions flip digital: Reels, chats, and creator trust
Aug 11, 2025
Campaign India Team

Financial decisions flip digital: Reels, chats, and creator trust

A Meta-Ipsos study reveals Instagram, WhatsApp, and creators now dominate India’s financial product journeys, reshaping marketing and purchase behaviours.

'We are targeting a set of 25 million consumers': Anoop Manohar, Coca-Cola
Jul 25, 2018
Raahil Chopra

'We are targeting a set of 25 million consumers': Anoop Manohar, Coca-Cola

The head of the company's hydration, dairy and coffee brands speaks to us about the marketing efforts around Smartwater

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