From lullabies to lunchbox phrases, brands mined nostalgia and domestic rituals to frame motherhood through everyday emotional labour.
TOP STORY
LATEST
Heineken concludes global media, creative and production review
Review is part of Heineken’s ambition to create a “more streamlined, effective and future-fit agency model”.
AirAsia bets on new airline launch despite geopolitical tensions and jet fuel volatility
As rivals cut routes, freeze spending and brace for higher fuel costs, Tony Fernandes doubles down on expansion with a new airline, a 150-aircraft Airbus order and a contrarian marketing strategy.
WPP wins vote on CEO pay hike despite 25% opposition
WPP consulted with shareholders and dropped an initial plan to increase executive pay by a higher quantum.
Mothers, metrics and the marketing of care
This year’s Mother’s Day campaigns mined everyday rituals, emotional labour and invisible caregiving to turn domestic moments into brand narratives.
Arthur Sadoun to earn potential €10.5 million package after 20% salary hike
Salary rise follows Publicis’ finding that its chairman and CEO was lowest paid among rivals WPP and Omnicom.
Pitch update: Henkel, Jack Daniel’s, Jindal Stainless, Gulf Oil Lubricants and more
Fortnightly round-up of adland’s latest account pitches, reviews and wins.
THE WORK
