WPP's COO discusses the company's Elevate28 transformation, why trust will become marketing's most valuable currency in the AI era, and why Cannes feels different without Piyush Pandey.
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Creativeland Asia Delhi wins Del Monte India creative mandate
New brief comes as Del Monte sharpens its brand positioning in India while its global parent continues to navigate financial restructuring
Pride Marketing 2026: what's missing in pride marketing?
Industry voices across APAC reveal a growing demand for authenticity beyond rainbow logos.
Attention is rented, brand equity is owned: Prof Anand Narasimha
Cannes Lions rewards creativity. Business rewards brands. The Specialist Brand School’s dean and professor wonders whether advertising can still do both?
The most powerful distinctive assets already exist – you just don't own them
Cultural codes are the DBAs of society and they carry meaning before a marketing director has spent a single penny.
Cannes Lions 2026: India winners
A look back at the ideas that earned India recognition on advertising's biggest global stage.
Ogilvy, LePub Milan and Heineken win network, agency and brand of year at Cannes Lions 2026
Awards presented on final night of festival in Palais.
From creative playground to tech expo
As Cannes Lions evolves into a technology showcase, DEPT’s Andrew Dimitriou explains why outcomes, speed and human-centred AI will define the industry's future.
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