Ownership of natural diamond jewellery among Indian women has risen to 15% in 2025 from 11% in 2022, as per a De Beers India report.
LATEST
PR Awards 2026: Shortlists announced
Winners will be felicitated on June 11 in Mumbai.
Mark Read launches Prompt conference for AI start-ups to mix with industry chiefs
Ex-WPP boss wants to bring together AI disruptors with business leaders and CMOs for series of events.
Jindal Stainless accelerates B2C play with Hakuhodo
Hakuhodo India, which conceptualised its latest 'Jindal Saathi Seal Hai, Toh Asli Stainless Steel Hai' campaign, has been appointed as creative partner.
Your IPL final activation is ready. But is it primed with the wrong frame rate?
Traditional segmentation was built for a slower world. By the time a pre-built segment fires, the moment it was designed for has often already moved.
OREO partners BTS for global limited-edition cookie launch
OREO and BTS have launched a global collaboration featuring limited-edition cookies inspired by Korean flavours, fandom culture and fan engagement.
Ex-global EssenceMediacom chief Nick Lawson lands indie role
Lawson says industry “strongly favours” independent thinking currently.
Advertising’s credibility problem is not about measurement, it is about mentality
Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable, writes Ian Whittaker in his latest op-ed for Campaign.
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