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The growing siren call of Black Friday
How an American holiday won the hearts of Indian consumers.
Prime Video ad-supported viewership grows by 58% to surpass 315 million in 12 months
Amazon Prime Video has achieved an average monthly ad-supported reach of over 315 million viewers globally, the company announced on Tuesday evening on the sidelines of its UnBoxed event for Amazon Ads.
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Spotify expands access to its ad inventory with Amazon and Yahoo
Streamer confirms rollout following its upfronts earlier this year.
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Amazon and Netflix strike major ad partnership
Starting in Q4, Netflix will make its ad-supported inventory available via Amazon’s DSP in 12 key markets, including Australia, Japan, U.S., U.K. and Germany.
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When Prime Video ads guess your mood before you watch
WPP OpenDoor’s latest campaigns swap ‘because you watched’ for mood-led recommendations, using AI to pair streaming suggestions with emotions — and even food orders.
Amazon breaks up Wondery podcast operation, cutting 110 staff members
Wondery operations are now dissolved and split into two Amazon teams, one across Audible and a new ‘creator services’ team.
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