amazon
Amazon splits global media between GroupM and OMG after a decade with IPG
Account is valued at $5 billion by Comvergence.
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Diwali consumer spending set to grow by 62% over last year
While planning their media strategy, brands can focus on products that align with consumer interests and behaviour during this festive period.
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APAC ad spend growth cools as global market tops $1 trillion: WARC
China's faltering economy and a strong US dollar are creating headwinds, while India emerges as the region's shining star.
Amazon faces advertising challenges amid weak quarter outlook
Amazon's latest earnings report reveals strong advertising growth, but looming economic concerns and distractions like major global events temper the outlook for the coming quarter.
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Can Netflix scale its advertising business?
In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.
Dust, cook, listen, repeat: Audible enthralls listeners whilst juggling mundane chores
The online audiobook and podcast service’s first global ad contrasts the listener's surroundings with the worlds they can imagine, highlighting the immersive nature of audio storytelling.
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