amazon
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Can Netflix scale its advertising business?
In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.
Dust, cook, listen, repeat: Audible enthralls listeners whilst juggling mundane chores
The online audiobook and podcast service’s first global ad contrasts the listener's surroundings with the worlds they can imagine, highlighting the immersive nature of audio storytelling.
Prime Video launches a fun campaign to celebrate Father's Day
The campaign illustrates the tired fathers who want to spend time with their families by watching Prime Video but find it difficult to keep their eyes open.
From rote to experiential: Classmate integrates AR technology into old ‘brown cover notebooks’
The campaign has used a 30ft long tunnel aquarium on the Mumbai seafront to highlight a more exciting AR experience in conventional brown covers.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
WARC pegs global retail media advertising investment at $153.3 billion in 2024
However, retail media spend growth could slow to 10.6% in 2025, with spend reaching $169.5 billion, as trade marketing budgets are steadily exhausted.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Amazon launches 'Creator University' in India
The education programme, along with a series of 'Creator Connect' events, aims to connect influencers with their peers and industry experts, while picking up tools and strategies to succeed on Amazon.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
