Enormous Brands' study reveals that consumers miss daily newspaper and prefer cable/DTH television to digital
Former Publicis NCD Khazanchi and former Draftfcb-Ulka hand Verma will be managing partners, alongside Concept's Vivek Suchanti
Prior to this, Verma was CEO at eBus (Aidem), a player in the digital distribution and management of television commercials.
The JV in India will offer solutions for digital distribution and management of Television Commercials (TVCs) to advertisers, agencies, media owners, content producers and broadcasters
Percept/H has bagged the creative duties for Celio*, a French fashion men's ready-to-wear brand following a three-way pitch. The account size is estimated to be Rs 8-10 crore."The Celio* brand is all about masculinity, seduction, openness, generosity and service. It stands out as accessible, affordable, borderless, urban, honest brand, offering good value for money," said Rajat Luthra, CEO, Celio* Future Fashion Ltd. "We felt that the Percept/H team really understood the brand attributes and showed all the qualities we were looking for in a partner."
Percept/H has won the creative business of SBI Mutual Fund following a multi-agency pitch. The size of the business is estimated to be over Rs. 40 crore. JWT is the incumbent agency for the brand. The other agencies that participated in the pitch include O&M, JWT, Leo Burnett and Bates 141.Percept/H will help SBI launch new funds, re-launch and reposition their existing funds. It will also oversee their corporate branding exercise.
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