agentic ai

Marketing to machines: When bots become the target audience
May 05, 2025
Vinita Bhatia

Marketing to machines: When bots become the target audience

As agentic AI retools the customer journey, Netcore’s founder and MD, Rajesh Jain, explains why marketers must now influence not just humans — but also the autonomous algorithms deciding on their behalf.

Nvidia brings AI to the desktop—what does it mean for marketers?
Mar 21, 2025
Staff Reporters

Nvidia brings AI to the desktop—what does it mean for marketers?

Nvidia’s new AI rigs promises to reshape how marketing happens—from speeding up content, to trimming budgets and bringing modelling tools in-house.

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