Marketers are betting on events such as the Tata Mumbai Marathon—not for the sprint, but for the long run.
LATEST
Dentsu share slide reflects year-long investor caution, not a one-day shock
Campaign Asia tracks last week’s 11% slide against a year of volatile trading and failed recoveries, leaving Dentsu’s shares nearly 18% below their 2024 peak.
Dyson shortlists three networks in global $500m media review
IPG Mediabrands, now part of Omnicom Media, is the incumbent on the account.
Budweiser 0.0 puts fans at cricket’s centre
The culture-first ICC partnership shifts focus from players to participation, using fan rituals and shared experiences as the core marketing lever.
Contract Advertising India bags BMW India’s integrated creative mandate
It will lead the luxury automobile brand’s mainline and digital communications.
Publicis Groupe brings PDX to India
Amaresh Godbole will lead PDX India as CEO and also take on the role of chief – AI experiences and solutions at Publicis Groupe India.
OpenAI announces plans for ads in ChatGPT
The landmark move has been confirmed as the company claims users will be able to turn off or dismiss individual adverts.
Omnicom names new Optimum Sports president ahead of major year for sports
Campaign sat down with the newly appointed Jeremy Carey at CES for a look under the hood at the holding company’s approach to sports.
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