advisory
Ormax plots a new course with ‘WhatNext’ division
Targeting MSMEs and legacy brands, the new unit aims to steer growth strategies beyond research and into business reinvention.
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B2B campaigns with clear customer promises triple market share gains
New research by WARC Advisory, in partnership with The B2B Institute at LinkedIn, and strategy expert Roger Martin, finds that customer promise campaigns in B2B are more effective when budgets are tight.
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PR Awards 2021: MSL India bags Entrant of the Year; Mondelez is Brand of the Year
MSL India wins Grand Prix for Dove’s ‘Stop the Beauty Test’; Value360 Communications (three), Genesis BCW (two), Kaizzen (two), Mondelez (two), On Purpose (two), Adfactors PR, Avian WE, BMW Group, Chase India, Consocia Advisory, Edelman, L&T, and Madison PR also among Gold winners
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