Dec 02, 2013

‘Tracking optimisation is a global need’

Q&A with Madan Sanglikar, co-founder and MD, ad2c

Sep 06, 2013

‘Ad guidelines could have helped avoid cases of negligence by digital agencies’

ASCI’s pilots to guide online ads kick off; industry moots considering best practices from other markets

Nov 06, 2012

Webchutney’s ‘Y! Loo’ wins Yahoo ‘agency hack’ contest

First such contest outside US saw seven teams from Delhi, Bengaluru and Mumbai creating digital and tech-powered solutions in 24 hours

May 10, 2012

Ad2c appoints Harish Nair and Pradeep AJ

Nair joins as chief strategy officer and Pradeep AJ joins as business director

Feb 24, 2012

Video: Paid versus unpaid media

WATCH digital honchos at adtech 2012 give their take on paid versus unpaid media

Jan 13, 2012

Madan Sanglikar joins digital media start-up AD2C

Sanglikar, who till recently was principal partner, Invention at Mindshare India, has joined the digital media start-up as chief executive officer