ad sales
Truecaller rolls out ad measurement suite to quantify 'trust' and attention
Truecaller has launched a new advertising measurement suite dubbed ‘ROI of Trust’ aimed at helping brands assess the real-world impact of campaigns running on its platform.
Raj Nayak's aidem unveils company logo
aidem Ventures, the recently launched company set up by Raj Nayak, has unveiled its company logo.Created by Mandy Kulkarni, the logo has been designed in keeping with the idea of positioning aidem as a media company that is young, aggressive and vibrant.The name aidem comes from spelling 'media' backwards.
STAR’s Kaushal Dalal joins Aidem Ventures
Aidem Ventures has appointed Kaushal Dalal (pictured) as executive vice president to head the company's business development and strategy. Dalal will also hold additional responsibility to oversee the company's finance, legal and investments. Raj Nayak, MD, Aidem ventures said on his appointment, "Kaushal brings with him an abundance of solid talent and experience. He has a strong record of success defining strategy and implementing vision in the broadcast industry.
Anant's blog: The Editors Guild and hot air
The Editors Guild of India has decided to make the issue of paid news in newspapers and news TV channels a focus area for 2010. (There is no link to the announcement on the Editors Guild site, believe it or not, so I link to a blog, churimuri, which has the entire text).I wish Rajdeep Sardesai (the new president of the Guild) and all members of the Guild all the best.
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