The beverage giant is understood to be reviewing its $4-billion global media account, setting up a potential showdown between rival holding companies over data, tech, and agentic AI tools.
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WPP Media leads Q1 2026 new business wins both in India and globally
According to COMvergence, the agency also retained four accounts during the quarter, with retained billings of $179 million and a retention rate of 74%.
What happens to reputation when intent can be engineered?
SIGNALS: For years, the dominant logic held that visibility was the proxy for credibility. That no longer holds true, and brands need to adapt.
Meta rolls out global 13+ content restrictions for teens across Instagram, Facebook and Messenger
The platform said they will be adding automatic content barriers and session limits on topics like nutrition, weightlifting and anxiety.
Edelman hires first global chief creator officer
Kenny Gold will oversee Edelman Creator’s global team of approximately 200 creator specialists.
Humans are the marketers; AI is the enabler: Shekar Khosla
Google India’s vice-president for marketing maintains that organisations seeing success with AI are redefining their measures of success.
Zee to broadcast FIFA World Cup 2026 in India, ending months-long standoff
A joint statement from FIFA and Zee said the deal covers 39 FIFA events over eight years through 2034, including the Women's World Cup in 2027.
Beyond the badge: How DP World is rewriting the rules of sports sponsorship
From the Cannes Lions-winning ‘Move to -15°C’ initiative to turning reefers into mini golf academies for future sports stars, the Dubai-based logistics giant is putting proof before promise.
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