account planning

Feb 28, 2018

Dentsu Impact ropes in Aditya Kilpady as national planning director

Kilpady comes in with over two decades of cross-cultural experience across verticals and geographies

Apr 25, 2011

Trilokjit Sengupta's Blog: Anatomy of a murder

The continuing series of the lighter (and somewhat real) side of the animals in the advertising business, now takes on the planner

Apr 15, 2010

Whatever the season, helpfulness is in fashion

An interesting find while hanging around in the reception area of a prospective client: a charming old ad from 1934. In delicate watercolour, it shows a delivery truck that has stopped on a country road to help a female motorist in distress. This is a particularly apposite form of aid, as the company advertised sells engine oil.